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Friday, September 2, 2016

Move Young Fest with The New Anlene Movemax™ at Queensbay Mall Penang


It was such a privilege for me to be at Queensbay Mall witnessing Fonterra launching their campaign, "Move Young Fest with The New Anlene Movemax™ " yesterday. The fest is an experiential showcase to get Malaysians to move as young as they feel inside which is held in conjunction of the new Anlene with Movemax™  which includes Calcium, Collagen and Protein for the well-being of bones, joints and muscles.


The event which is held in the mall's main concourse, started off with the welcoming speech and introductions.


Mr Paulo Ocampo, Marketing Manager for Anlene at Fonterra Brands Malaysia said that Fonterra has always made it priority to listen closely to consumers in order to meet their specific nutritional needs through the goodness of dairy.

"We want to empower more Malaysians to come out from their shells and get moving as young as they feel inside. While they may emotionally feel younger inside, they need to align their physical movement to appear fresh and dynamic on the outside – not to be defined by age. Research showed that active adults have a 30% higher chance of enhanced well-being than inactive adults. Movement does not need to be a chore, it can be joyful and fun,” said Mr. Paulo Ocampo, Marketing Manager of Anlene for Malaysia. He explained that there needs to be more awareness on the importance of movement as one gets older.


The event was then followed by an energetic Zumba performance by their partner, CHI Fitness.


Then it was the moment everyone was looking forward to, the official opening ceremony.




Mr Paulo then brought us around, sharing with us what awaits Malaysians at the fest. Started off with the Anlene Move Check, a machine is in place for you to place your right foot onto it, while it then checks the health level of your bones. This is very beneficial as it allows you to know how strong is your bones. This check is absolutely free and it's said to worth approximately RM 128.







So after doing those mini test, this is where the consultant will advice you on your results.



Followed by some fun moment, where Mr Paulo went hands on to demonstrate how the activities were played. 



There is also a booth set up ready for you to sample Anlene with Movemax™  that comes in 2 flavours; original and chocolate. As for me, I am all for the chocolate haha... Oh and while you are there, don't forget to sample their yogurt as well. 




You are given an activity card which is stamped upon completing each activity there. What else, it was time for me to move, shake and step lol :)

They even brought in a dance machine. Pretty neat and was so much fun.




Well that's me going toing toing toing on the trampoline. haha


We had a little contest among the member of the media and bloggers, well lady luck was on my side and started September with a bang! Was among the first 3 to submit our activity card and I won myself a prize. Wohooooo! 


Their Anlene with Movemax™  products are available for purchase too. Don't miss out on the special offer exclusively during this fest and to make things sweeter, you get rewarded for every purchase. 

Anlene MoveMax™ is available in all leading supermarkets nationwide and is available in the powdered form as well as in the yoghurt form. The powdered form comes in two flavours – plain and chocolate and is available in 1kg, 600g, and 175gpacks. 


Anlene Movemax™ Yoghurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berries.





Did you klnow that Malaysia's top darling diva, Sheila Majid, has been engaged to raise awareness on the importance of movement as you age. Sheila who is now in her 50s, clearly walks the talk. She maintains a highly active lifestyle through  good nutrition which she explains is the key to her youthful appearance and good health. 

Anlene MoveMax™ is available in all leading supermarkets nationwide and is available in the powdered form as well as in the yoghurt form. The powdered form comes in two flavours – plain and chocolate and is available in 1kg, 600g, and 175gpacks. Anlene Movemax™ Yoghurt is available in 4 delicious variants: plain, mango, strawberry, and mixed berries.

Don't miss out as Move Young Fest with The New Anlene Movemax is now happening until 4th September 2016 at Queensbay Mall Penang.

Thanking Fonterra Brands Malaysia for hosting.

For more information:
Move Young Fest with The New Anlene Movemax™ 



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