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Monday, September 26, 2016

Guinness® Amplify Tour Rocks Penang!


It was such a privilege to be invited to Guinness Amplify: Music Made of More Live Tour which took place at The Bank, Penang not too long ago. Music  fans  gathered  together  raising  their  pints  of  Guinness  while anticipating  their  favourite  band  at  the  GUINNESS®  Amplify: Music Made  of  More  Live  Tour inPenang!  Headlining  the  stage  at  The  Bank  were; Jumero,  GTXperiment  and  Penang’s  very  own local talents; The Color Noise.


The GUINNESS® Amplify Live Tour brings fans across Malaysia together for a night of incredible music  by  the  talented,  dedicated,  and  passionate  artists. The  campaign  aims  to  build  our  local talents,  allowing  them  a  platform  to  perform  and  encouraging  other  local  talents  to  step  out and live their dreams.  


The event started off with the emcee, Hanson Lee, welcoming guest and getting the energy flowing before welcoming the first band on stage.





First up on stage was Penang’s four piece band, The Color Noise who played power pop, indie rock and disco punk rhythm that got the crowd psyched up for more.




Next up was GTXperiment,  who are  known  for  their  easy soul, r&b and pop culture. It was an exciting time watching the crowd groove to the music.  






Throughout the evening,  lucky  GUINNESS® fans earned themselves exclusive, money-can’t-buy passes  to  the  AMPLIFY  Grand  Finale  Live  show  with  a  3  Day  2  Night stay  at  the  Hilton,  Kuala Lumpur.  All  they  needed  was  to  purchase  a  set  of  GUINNESS®  Draught  or  GUINNESS®  Foreign Extra Stout and they could be in the running to win tickets and a stay in KL.


To end the night was the  easy  going,  fun  loving  beach  band;  Jumero.  The  boys  brought  their  acoustic  influence  and gave  it  their  best  with  their  energetic  performances  which  put  the  perfect  end  to  a  night  of Music Made of More.





The  AMPLIFY  LIVE  TOUR  is  the  next  phase  in  the  AMPLIFY  campaign,  following  the  launch  of AMPLIFY  FM  -  the  country’s  first  online  radio  station  which  only  plays  music  made  by  local artists.    For  easy  access,  anyone  can  stream  on  tablets,  phones,  and  computers  by  visiting www.amplify.com.my

Aspiring Malaysian musicians will get the chance to record their very own single in the AMPLIFY Recording  Studio  at  the  end  of  the  month;  12  up-and-coming  local  acts  will  be  selected  to  lay down a track in the pop-up studio and have it professionally mixed and produced. One of these artists  will  also  stand  a  chance  to  record  a  full,  3-5  track EP, courtesy   of   GUINNESS   AMPLIFY.   AMPLIFY   ACADEMY   on   the   other   hand,   will   showcase renowned  international  and  local  producers to  share  some  key  learnings  on  how  to  produce and manage a record. A great end to it all will be the Live Gig where all our homegrown talents get to celebrate their music.


Thanking Heineken Malaysia Berhad for the invitation.

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